Have you ever thought how ridiculous the phrase "You are preaching to the converted" is? I only really thought about this for the first time yesterday while pondering other challenges at my door.
If you are of religious persuasion and attend some regular gathering of believers you would not expect one of your fellow faithful to hop up during a sermon and shout "hey dude we already believe - get on with it". It is just not the done thing. Almost all religions understand that you need continual "topping up" - if not weekly then daily. It is part of the accepted practice. So why should business be any different.
Even when things are going well in business, your deliveries speak volumes about the chosen "religion" be it technology or a particular product choice.
So for those who feel the need to use this phrase - please refrain from expounding this particular piece of drivel next time, because I will continue to "evangelize" my view because I believe in it with all my heart for the fear that someone should forget that we just do it better than anyone else.
There - I've said it.
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